Creating a brand is a fun, often endless process of tweaking. Product labels are vulnerable to little adjustments here and there that the customer may never even recognize. At Blacksmith Coffee Roastery, we’ve finally narrowed down our label designs enough to know that we’re close to having “the look” that best identifies our coffee.
However, it is interesting info for the coffee-geek in all of us because the coffee stays fresh for a lot longer than competitors due to the fact that we bag our coffees within a few hours after roasting. The one-way degassing valve in our bags just helps release pressure generated by the release of CO2 after the coffee is bagged. So now you know, even though it’s not on the label.
Or for a blatantly obvious “cutesy” name, whaddya think of the new decaf label? Unleaded is pretty much how serious coffee drinkers view decaffeinated coffee. Funny thing is, this one doesn’t taste like a decaf, but rather a really smooth Central American. If you haven’t had it yet, I will be delivering more to our Kansas grocers this week.
By the way, for those reading this in their email, (as subscribers to our update list), I’m shifting over to using a new Email Newsletter application. As a test, you will receive this post twice……once the old way and once the new one. If you don’t get this update in the new newsletter form, please let me know.
Thanks again to all of you for your support and encouragement as we continue to build Blacksmith Coffee Roastery into a household name. (At least in Kansas!)